MAR029-3 Preparation for the Specialist Project

ID: 1924507

University Of Bedfordshire Amman- Jordan

Table of Contents

The proposal aims to discuss the major theories as well as themes concerning appropriately analyzing the chosen topic. The chief financial officer of Tesco can describe that their business has probably changed more in a couple of months following the outbreak of the coronavirus pandemic in the entire last 10 years. It is also defined what kind of pressure does this brings to the approach of marketing within the organization. The finance team of the organization, Tesco had played a crucial role within the immediate response of the organization to the crisis as well as in working with a colleague to support the rapid implementation of the first operational changes within the organization. It is also demonstrated that, at the peak of the crisis, the organization can recruit more than 50000 temporary staff to support their workforce as well as to support the distribution centres and to work as the delivery drivers who are in the organization. The proposal also aims to define the major theoretical frameworks along with their explanation as well as to demonstrate the different kinds of themes along with the methodology to emancipate the changes that will be noted within the organization after the outbreak of the coronavirus pandemic in the entire globe.

Major theoretical frameworks

Definitions

Analyzation of the theories of motivation and management diversities along with the organizational practices are used to judge the strategies and techniques of human resources that are used by Tesco (Arribas-Ibar et al., 2021). Five things are essential for an individual to get motivated for delivery of the best performance as said by Abraham Maslow. The representation of those five needs was done in the form of a pyramid by him that was known to be the hierarchy of needs. The basic needs for the sustenance of life, clothing, shelter and food forms the base of the pyramid which is then followed by the security needs that includes health requirements and safe working conditions. Then comes the stage where individuals want recognition for their work. The last one is self-realization, which includes challenges, creativity and interests. The heads of Tesco understood all these needs of the employees. Thus, Tesco provided a huge and handsome amount of salary according to the needs of the employees and has even collaborated with health sectors to take care of the health of the workers. This gave physical as well as financial security to the workers which helped Tesco to grow more with the increase in the functioning of the workers with dedication.

Explanations

Frederick Herzberg, another theorist of Tesco, had proposed a two-factor motivational theory that states that there are only two factors that create an influence over the motivation of the workers and their way of working within the sector. The two factors are motivators or satisfiers and the factors of hygiene (Béné et al., 2021). The things that were included in the hygiene factors were the balance of work-life, security of jobs, pay and benefits, working conditions, status and other and mainly the things that caused dissatisfaction to the employees. The management of Tesco was however able to produce a lead that satisfied the customers in their life and the work field. Tesco makes the employees highly satisfied aa it produces enough opportunities to grow and improve and even gives recognition for the high performances that they do so that the morale and the motivation of the employees are always boosted up and it never comes down as it can harm the productivity of the company. Attention is paid to both the factors such as hygiene and satisfaction as the main objective of Tesco is to motivate its employees to the fullest. For example, it can be said that the company gives the opportunities and responsibilities to the employees by consulting with the senior managers so that they can boost up their motivation and confidence. Participants are encouraged to participate in open forums that are held up by the company every year in which the participants can discuss the rewards and pay rises. The company even follows a strict rule to eliminate any kind of discrimination going on within the business premises (Chen, 2021). Training and appraisals of performance, recruitment and branding of employment are all used by Tesco to manage the diversity of the company. Through this process, the employees acquire knowledge regarding different departments and help them to feel valued and recognized.

Major themes

Theme 1: The impact of covid-19 on the marketing industry

The entire theme can explore the major drawbacks of the coronavirus pandemic that leads to appropriately demonstrating the global pandemic. The subject matter can describe the huge ramifications crossways the globe, as well as the world, can describe the global pandemic, Tesco also face a great change during the outbreak of the coronavirus pandemic in the entire globe (Gruhlke, 2021). The major objective of the theme is to gather a piece of widespread information regarding the context of the coronavirus pandemic in the entire globe as well as its impact upon the global market. The coronavirus pandemic has changed the marketing industry and has forced the companies to evaluate and think about some new ways which would help in the maintenance of a steady flow of income. The brand has recently seemed towards striking the right tone at the time of the global health emergency. This has caused huge alteration and has also caused an increase in competition and the demand for aggressive and creative marketing practices. The brans have adapted and figured out the technique how to promote the services and products at the time of the COVOID-19 crisis. With the regulation from the FTC and also from the other regulatory bodies the use of abusive, unfair and deceptive tine by the marketing and the advertisement industry has been prohibited strictly. The marketing industry should carefully use proper imagery and language in the marketing materials so that it does not harm the interest of the people. Many business organizations after the pandemic have thought about reevaluating the marketing and the media spending by refocusing upon the marketing and promotional efforts to make an attempt for the generation of a sustained stream regarding the interest of the consumer and also spending (Hidayat et al., 2021). This will help in the maintenance of media spending. The advertising and the marketing departments have thought about innovative strategies which will navigate the business activities through this new normal. Due to the COVID-19 pandemic, the spending on the purpose of marketing and detriment has decreased to some extent in the year 2020. 45 per cent of the global users have devoted their time to social media and the interest in online video streaming has increased to more than 26 per cent. Due to this practice, most of the marketing activities are done online to grab the interest of the users.

Theme 2: Role of supply chain mapping and visibility

The business process of the organization can demonstrate the steppingstone to adopt the major developments as well as to provide the profound significance that will be discussed in the research literature in an appropriate manner (Sonntag, 2021). As the supply chain of the industry has increased due to huge pressure. This has leveraged the strong supply relationship and the distribution of capability towards the maintenance of the level of goods and their availability towards the customers. This has boosted up the outperformance of the market. The company Tesco should try to mitigate their challenges related to the ongoing logistics by increasing the volumes on the network of distribution. The COVID-19 pandemic has also accelerated various profound changes in the behaviour of consumers by putting much more emphasis on the value chain (Gruhlke, 2021). The officials of Tesco have always considered the supply chain and the partnership with the suppliers as the key asset of the company.

Methodology

Data collection methods

It is a method in which facts, figures, symbols, objects and events are collected as data from different sources (Jones and Comfort, 2021). The data collection method is initiated by the organizations to make better decisions. It is such a crucial part that without it making decisions becomes very difficult and so data is collected from various audiences at different times of business. For instance, it could be said that a company is launching a new product. So, before that, the company must collect data regarding the demand of the products, preferences of customers and various competitors. Analyzation and processing of data are equally important as only collected data would not be of any help. The company is also facing huge pressure for gaining visibility in the multi-tier supply chains for sharing more information with their stakeholders. This will cause a significant boost in investment as well as meet the expectation of the customers. The Traceability of the supply chain will help in ruling out worries associated with the journey of the products and their inputs.

Qualitative data analysis

The approximation and characterization of the data are known as the process of qualitative data analysis. The data that is analyzed qualitatively can be recorded and observed. The nature of these types of data is non-numerical. The methods of collection of these types of data are observations, interviews that are carried out as to one, conducting focus groups and many other similar methods (Lallie et al., 2021). The data that is qualitatively analyzed is also known as categorical data, which could be arranged according to the categories and the categories are based on the properties and attributes of a phenomenon or a thing. It is a process that involves identification and examination, pattern and theme interpretation in textual data, and also helps us to determine the ways on how to use those data to solve the research question at hand.

Quantitative data analysis

It is a process in which numerical, as well as categorical data (number-based data), is analyzed using the various techniques of statistics. The main two types so statistical techniques are inferential and descriptive statistics. Quantitative data is the data that has an association of the unique numerical value with it (Lee et al., 2021). This data can be used in the calculations of mathematics and even statistical analysis as it is a qualifiable value. This makes the measurements of various of several parameters easy due to the numerical value it is associated with. It is mainly crucial for the questionnaires, polls and surveys that are sent across a population.

Primary method

The data that is collected directly from the principal source that is directly from the interviews, surveys and experiments is known as the primary data (Madhani, 2021). This data is collected from the source of the data and is considered one of the best data. The choice of source of primary data is tailored according to the requirements of the research. The research aim and population targeted is also important to be analyzed before choosing the correct source of the primary data.

Secondary method

Secondary data is not collected by the actual user or the actual source, but by someone other than the actual one or from some sources which are already available. Books, journals, magazines are the places from where the secondary data is collected. It could be either unpublished or some data that is already published (Mubarik et al., 2021). The researcher has used the second method of data collection to complete the research and the report analysis. The secondary data collection method is used in the entire research to conduct it appropriately.

Conclusion

From the above discussion, it can be concluded that the report can define the major changes that will be faced by the organization during the outbreak of the coronavirus pandemic in the entire globe. The entire report is also able to describe the entire story of the changes which has come about in Tesco after the pandemic. The company has changed its marketing tactics as well as made significant changes in the value chain.

Reference

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