| Global Perspectives |
Purpose of assignment
To allow an individual student to demonstrate their ability to know and do the following course and unit learning outcomes:
• Course Outcome # 2: Analyze corporations and international organizations and their impact on doing business in the hospitality industry globally.
• Unit Outcome # 3.1: Compare hospitality business practices from different regions of the globe.
Assignment Instructions
• Each student will complete the assignment independently. It is not a pair or team exercise and so students should not collaborate/share with each other in the completion of this assignment.
• In a Microsoft Word document (or another word processing software), students should do the following:
o Prove the following statement is TRUE using details and examples from an existing global Hospitality company:
“International [global] marketing involves a range of activities which are more complex than domestic marketing, such as marketing research, product design, pricing and branding” (Clarke & Chen, 2007, Chapter 5 – The Marketing Concept section, para.3).
• Students are required to prove the statement is true so that means including data, statistics, details or specific marketing examples from their chosen global Hospitality company that supports the perspective.
• Students should include in their answer justifying the truth of the statement above:
o Specific marketing examples from their chosen global Hospitality company for the home market.
o Specific marketing examples from their chosen global Hospitality company for the global market.
• The best place for students to get credible marketing examples for their chosen global Hospitality company is the company’s corporate website. For example, if the student chooses Burger King as their chosen global Hospitality company, then the student should go to the Burger King corporate website for marketing examples.
Additional Notes to help you be successful in this assignment
• Full sentences and paragraphs are required. No bullet points of any type are allowed.
• There is no word limit.
• Students should refer to specific marketing examples that come from the company’s marketing distribution channels. Try to make sure these examples are within the last 5 years