This assignment (Final Commercialization Project) is an extension of a creative assignment I have done prior in this class. This prior creative assignment is attached to this message, named ent725pre-assignment. PLEASE use this creative assignment as a reference for this assignment.
This Final Commercialization Project involves the preparation of an innovation commercialization plan for written submission based on an idea I pitched in my Creativity Assignment. The professor did not give us a proper rubric however, I will relay how she will mark this assignment.
1. Paper Structure (Introduction/Conclusion, Order): 10 marks
2. Content/Major Points Summarized Accurately: 20 marks
This assignment MUST include:
1.Introduction of the New Idea Link to consumer
2.Consumers target profiles (primary/secondary)
3.Problem to be solved (and/the people/type of consumer and their pain point(s))
4.Technology/delivery solution proposed/Ability for growth (i.e. the wow factor)
5.Scenario for applicability (how the consumer would use it)
6.Estimation for market size
7.Strategic innovation recommendations/Theoretical applications drawn from course materials
3.Writing Skills: 10 marks