Review “perceptual mapping” located on the Week 2 ERR page.
This assignment is over due, thanks to another user. He offered to complete, then emailed me 48 hours later and said he was confused. I need original work, never before posted. Follow the instructions below. Need by 9 pm EST on 8/20/14. You will need access to UOP library to complete this assignment.
Review the example perceptual map in Exhibit 4-14 in Ch. 4 of Basic Marketing.
Select an industry with many competitors.
Select two key variables that segment the competition.
Complete a perceptual map that includes a minimum of 10 competitors from that same industry. Explain why you placed each competitor on its particular spot on the map.
Use the MarketLine database and Wall Street Journal in the University Library to facilitate your research of the company.
Create a 10- to 15-slide Microsoft® PowerPoint® presentation with your map and competitor explanations. Include a summary slide at the beginning of your presentation.
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