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INSTRUCTIONS:

This is an individually written assignment of between 1,800 to 2,500
Use New Times Roman, font 12 pitch when type-writing your assignment, spacing 5.
Submit your assignment (in WORD format) together with the COVER SHEET given to you and email to supportdiploma@rivermore.com.my
This assignment carries 40% towards your final assessment.

QUESTION

You have been appointed as the corporate vice president of a company (You may pick/choose any company of your choice) and your first task is to carry out the environmental scanning on the organization.

You will need to prepare a report on your findings for presentation to the board of directors.

1.Introduction 

How understanding strategy is important to company’s vision and mission

2.Company background 

Company establishment, history and nature of business
Key managers and organization structure.
Current market share/position of the organization

3.Environmental scanning

Using the following analysis tool in Malaysia environment -SWOT -PEST -Porter’s 5 forces

4. Recommendations 

Recommend any TWO types of corporate strategies to enhance the company’s performance
Recommend any ONE type of competitive strategy to enhance the company’s performance

5. Conclusion 

Concluding facts about the recommended strategy that gain most and least of the outcomes.

6. Layout of report Headers, footers, bullets & numbering At least 5 references (book, magazine, internet source)

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