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Instructions

Entrepreneurial Business Plan Part A:The purpose of this assignment is to describe the firm (e.g., does the firm offer a product or service? What is unique about the firm? etc.), develop the firm’s mission and vision statements, and discuss the value of Blue Ocean Strategy. To complete Part A of the Entrepreneurial Business Plan, students will be using information from this week’s reading assignments, outside research, and their critical thinking skills. (CLO’s 1, 3, 6, and 8)Expectations for this assignment:

1. Specific to this week’s component:
   1. Description of the firm – students are to provide details about their company. Who are they? What are the unique features or characteristics of the firm? What are you offering? etc. Note, this is a new or fictitious company offer a tangible product or service (app companies cannot be used for this assignment).  
   2. Develop the firm’s mission and vision statements.
   3. Present an in-depth discussion pertaining to the value of the Blue Ocean Strategy and why is it important to your firm.