Stakeholder strategy for Volkswagen emissions scandal

Describe and analyse a strategic situation!

The case you choose must be a strategic situation within a project or an organisation

Select a case-study of your own (the ones on moodle are examples)

Use two theories or concepts/models from the course to explore the case study, for example:

An environmental analysis (PESTEL),

internal analysis (VRIO etc), stakeholder analysis (eg Mendelow, evaluation of strategy (CATWOE)

If you do not use 2 theories, concepts or models from the module, you will not have completed the task.

Outline:Introduction (write it last)

Case study (context)

Environmental analysis – PESTEL, Porter’s five forces, general information.

Capability analysis – what resources are available? (VRIO, SWOT)

Who are the stakeholders in the strategic situation? (Freeman’s stakeholder model, Mendelow’s matrix, CATWOE)

Recommendations and comments

Write a title

Organise the text with subtitles

Use Harvard referencing

Tidy up your reference list and cross-check (I will randomly check 3 references)

Format the text and re-read the final draft

Academic sources for the theories / concepts

Journalistic for the context

No new ideas in the conclusion, no new sources

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