Assignment due by 11:00pm EST today.
Instructions
Assignment 1 – Market Audit (CO1)
The assignment for this week is to create a Market Audit and Competitive Analysis Report of the market segment in your selected foreign country for your product and/or service. Use Section 3 of the Country Notebook as a guide in reporting your target market in the selected foreign country. You should utilize primary and secondary data from reliable sources to support your responses. Your report should follow APA publication and style guidelines; e.g. formatting, citing, referencing, etc.
Note: Section 3 of the Country Notebook, Market Audit, and Competitive Market Analysis Guideline is also available in Assignment 8.
Minimum 2 pages
Minimum 2 scholarly sources