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ORG 535 People and Organizations Reflection

Respond to the following in a minimum of 500 words:

For this competency reflection, you will develop a new HR strategy for a fast-growing chain of tea houses to align with their new business strategy.

Background

The tea house offers a variety of teas for customers to drink in-house or to purchase to brew at home. Sandwiches and baked treats are also available. Originally a regional chain based around a large U.S. city, the tea house ambiance is quirky and urban, with local artwork on the walls and alternative music playing over speakers. The current corporate staff are highly knowledgeable about the home region and customer base. They have followed a focus strategy for their specific market. New corporate hires tend to be friends and acquaintances of existing employees.

New Strategy

Based on the success of each new location throughout their home state, the company has decided to adopt a market expansion strategy. They hope to break into new urban, suburban, and rural areas across the United States and eventually abroad. The tea houses will need to appeal to new customer bases who may have different preferences and expectations. This will affect things like in-store ambiance and decor, customer service expectations, and even the menu—though the company plans to maintain the brand identity of their tea houses.

Your Role

The company has hired you as an HR consultant. Your task is to align the company’s HRM system to its new business strategy.

Write a plan for suggested HR changes. Consider the following in your plan:

  • Recruitment: What new individual roles and teams will be needed to implement the expansion strategy? How will the org chart change?
  • Training: What new knowledge and skills will employees need—both corporate employees and tea house staff?
  • Performance: What new behaviors does the company need from employees, and how will these behaviors be measured and rewarded?
  • Culture: What cultural initiatives will contribute to the market expansion strategy?
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