Business Model Generation
- The following questions are based on the book Business Model Generation, by Osterwalder & Pigneur. Please answer these questions using the information found in the text.
- 1. According to Osterwalder & Pigneur, what is the definition of a “business model”? (3 points)
2. The text discusses that a business model can involve two different types of revenue streams. What are the two types? (3 points)
3. Answer one of the following two questions (4 points):
a. The BMC text distinguishes between two broad classes of business model Cost Structures. Define each “broad class” in a sentence or two.
b. The BMC text discusses four characteristics of “Cost Structures”. List three of the four and define in a sentence.
4. The “Business Model Canvas” consists of nine basic building blocks. Sketch the canvas and label each of the nine blocks. For each labeled block, describe it in a sentence or two. (9 points).
5. What else beyond the questions above did you find informative interesting in the reading? (10 points)
Value Proposition Design
The following questions are based on the text Value Proposition Design by Professor Alex Osterwalder et. al. Please answer these questions using the information found in the text.
1. Sketch and label the “Value Proposition Canvas” (hint: the “circle” and the “square”). After labeling each, please provide a few sentences describing each of the label quadrants / “pie” sections. (6 points)
2. When describing “Customer Jobs”, the text distinguishes between three main types of customer jobs to be done and supporting jobs. List the three types of customer jobs to be done and briefly describe in a sentence (4 points).
3. When describing “Customer GAINS”, the text distinguishes between four types of customer GAINS. List the four types of customer gains OR list two types and briefly describe each in a sentence or two (4 points).
4. List the three types of “fit” discussed in the text. Specifically, for each “fit”, list the “name” (e.g. foo-bar fit), the “slang” term used for each (e.g. “on-the-exam fit”). Describe the key attributes of each fit in a sentence of two. (6 points)
5. What else beyond the questions above did you find informative interesting in the article? (10 points)
