Studyportal

To serve customers well and to gain leverage for competitive advantage, a business must assess their capabilities and resources from time to time. This Milestone Activity weighs criteria for determining which aspects of the business might provide strengths that could be leveraged. The skills practiced here can be used in the future to analyze your employer organization and will be used within the Final Assessment Project.

What do I want you to do? 

In this activity, you will evaluate the resources and capabilities of the business you selected to determine how they can be strategically leveraged to provide better service and gain competitive advantage, using the VRIO method.

Identify five strategic resources or capabilities associated with the business you selected. Identify at least one tangible resource, one intangible resource, and two capabilities within those five. Analyze their strengths by asking the four VRIO questions:

1. Is it valuable?
2. Is it rare?
3. Is it difficult to imitate?
4. Is it organized to capture value?
5. Based on the answers to the preceding questions, which type of strength does it offer for the company?
   1. Competitive Parity
   2. Temporary Competitive Advantage
   3. Sustained Competitive Advantage
6. Identify at least one resource or capability within the five you selected that is valuable, one that is also rare; one that is also difficult to imitate; and one that is organized to capture value.

Why do I want you to do it? 

After finding unmet needs in the external environment, a business then needs to position itself to best fulfill those needs. In a similar way, students might reflect on how their talents can serve a community’s or organization’s needs in their future careers. This type of assessment drafted here will also be a component included in the portfolio of the Final Assessment Project.

How do I want you to do it? 

1. What format(s) should the assessment be in?
   1. List the five resources or capabilities in ascending order in terms of their strength. Write the resource or capability, its VRIO adjectives, and its strength. Cite any references you use to support your claims in APA 7 format.
2. What tools or resources might be needed/useful? Kennedy et al. (2020) Section 4.3