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Task 2 – Develop and apply knowledge of marketing communications industry.

You will work conduct research on a marketing communication industry of your choice, in order to develop a career plan and self-promotion piece for a possible role in the industry.

To complete this task, please refer to Appendix 1 – Relevant legislation and regulation.

This task comprises of research, report writing, career planning and presentation within a real context.

You are required to:

Report on the marketing communication industry of your choice
Develop a career plan
Develop and present a self-promotion piece for a marketing communication role

It has been designed to evaluate your ability to:

Research and report on the marketing communications industry structure, its role in society and within particular organisations
develop a stakeholder analysis relevant to particular organisations
scope the impact of new and alternative communication technology on the marketing communications industry
research and report on the current issues affecting the marketing communications industry.

You are required to address the following:

Task 2.1 Develop knowledge of the marketing communication industry:

Report on the marketing communication industry based on “Street University” case study
Career plan
Task 2.2. Apply knowledge of the marketing communication industry:
Self-promotion piece for a marketing communication role within “Street University”
Presentation of your self-promotion piece.

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