Assignment Task
Bulldog Skincare is an international manufacturing company seeking new business opportunities in different parts of the world. The company plans to enter either South Korea or Czech Republic (Czechia) as a new market. You are employed by the company to choose one of these two potential markets to investigate in order to develop insights and recommendations based on the data you collect and analyse.
In order to gather background information on the company, you should visit the official website of the company and search any business newspaper publications. You should also research the company on the ORBIS database (available via Salford e-Library); you will be instructed about the use of this database at the teaching sessions.
Task
1. Introduction
Provide a short introduction to your report that briefly explains the problem statement, the objectives of the study and how your report is structured.
2. Overview of possible drivers for international expansion
Provide an overview of the possible drivers for Bulldog Skincare’s seeking further business opportunities in different parts of the world. Support your explanation with critical reference to:
i) current globalization trends
ii) relevant theories and models of international business
3. Global connectedness
With reference to the Global Connectedness Index, critically evaluate the implications of your chosen market’s global connectedness for Bulldog Skincare. You must include the discussion of the country’s membership(s) (or their potential involvement) in the regional trade blocs, its benefits, and challenges. You are expected to actively use academic sources to support your arguments.
4. PEST(EL) analysis
You are required to analyse the macroenvironmental forces of your chosen market: political, economic, social, technological, environmental, and legal. You must analyse a minimum of four macroenvironmental forces.
You must supplement your discussion with real evidence concerning the macroenvironmental forces you analyse; for instance, macroenvironmental indicators or rankings and legal acts.
You must provide a table/figure summarising the key findings from your analysis (excluded from the wordcount) and dedicate 1000 words to an analysis of the macroenvironmental forces of your chosen market.
You are expected to actively use academic and non-academic sources to support your arguments.
5. Reflective summary
Reflecting on the insights you have developed for Bulldog Skincare in Tasks 2-4, summarise the opportunities and threats the company will face – as a consequence of global challenges and national macroenvironmental forces – when it expands to serve your chosen market. You are expected to supplement your discussion with the relevant contemporary international business theory and use academic sources to support your arguments.
