EER3534: Assuming you are an estate agent/negotiator in Klang Valley and Your firm has been appointed as an exclusive agency firm to do marketing: CPD WORKSHOP Assignment, ICI, Malaysia

Question

Assuming you are an estate agent/negotiator in Klang Valley. Your firm has been appointed as an exclusive agency firm to do marketing for a mixed development project for one prominent property developer. The global Covid-19 pandemic has significantly affected the Malaysian housing market which brought negative impact to the industry players including career
as an estate agent.

However, estate agent should find the global crisis as an opportunity to be more innovative with the technology advancement to remain relevant in the real estate industry.

As a professional estate agent, demonstrate three (3) skills to ensure the available units can be sold within the stipulated time agreed by the developer.
In addition, forming the network with real estate industry player is essential. Discuss three (3) stakeholders involved in forming better network in the industry and ways to form relationship with them.

Moreover, with increasing number of estate agents, career planning has to be done to be more proactive in the market. Discuss two (2) for each short- and long-term planning for estate agent to sustain in the industry. Lastly, as part of self-evaluation and reflection. identify three (3) current challenges faced by the estate agent and ways to overcome the challenges.

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