Evaluate the business from an investment banker’s or a consultant’s perspective

Evaluate the business from an investment banker’s or a consultant’s perspective for your financier clients who you hope to retain as clients for future assignments (give pros and cons since most deals have both; and your analysis – don’t assume).
Case Write Up Format – No title pages, no name or headings. Please simply write question 1 with an answer, question 2 with an answer, question 3 with an answer and question 4 with an answer. No need to repeat the question itself. 1. Your Answer
2. Your Answer
3. Your Answer
4. Your Answer
Please make sure to include financial analysis within your writeup. COMPANY- Rent Runway 1. Opportunity Evaluation
Product/ Service strengths; weakness
Analyze market segment; potential
How attractive (or not) is the industry: Direct/ Indirect Competitors
Analyze trends; regulations; other issues
What is the stage: Risk? Proof? (secondary; primary; real)
Analyze pricing, including value added and margins
Your analysis: How good is the opportunity and long-term sustainability
2. Business & Marketing Strategy
Product/ Service strengths; weakness
Analyze market segment; potential
How attractive (or not) is the industry: Direct/ Indirect Competitors
Analyze trends; regulations; other issues
What is the stage: Risk? Proof? (secondary; primary; real)
Analyze pricing, including value added and margins
Your analysis: How good is the opportunity and long-term sustainability
3. Management
What are the management needs for the business to achieve its goals?
Evaluate management/ team v. needs: Education; expertise; industry; track record; motivation
4. Analysis and Recommendations?
Key pros
Key negatives
Financial Analysis – Specify how much money the company will make (projections) and any other financial information to make your case (ex. current financial performance and discuss its impact on future earning potential)
What is your recommendation – invest, more study or reject. Study costs. Must include quantitative analysis to further enhance your recommendation

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