Assignment Task
You will produce PowerPoint slides that use appropriate tools and frameworks to:
Identify key future trends in one of the industries listed below
Assessment the potential impact of these trends on the industry that you have chosen to study.
Based on this analysis will create a scenario grid which develops 4 different scenarios for the industry.
Describe the scenarios.
Choose one from the following or from the industry in which you currently work .
Health and Social Care
Logistics industry
Oil and Gas
Marketing industry
Digital Technology Management
Human Resource Management
Finance
Many of these will have distinct sectors, so it is suggested that you focus on one sector rather than attempt a broad overview (make sure that you can get sufficient information).
Your work should be based on thorough analysis from up to date and reliable sources.
Your PowerPoint should be no more than 10 slides . Each slide should show the development of the analysis and the evidence behind it (relevant data etc.).
The slides should also show the use of tools. For example if you use a PESTEL, show the key points and the evidence from your research. Do not describe how the tools works or why they were chosen .
References must be included in the slides (e.g the sources of the data).
You must justify the selection of the two dimensions of the scenario grid (i.e why are these the most important and significant developments in the industry?)
The 4 scenarios must be based on the scenario grid and should show how each potential scenario would have a strategic impact (this may be from the perspective of the customer behaviour or the companies in the industry).
The total word count should total 2400 words so you need to be precise with the information shown in the slides In order to successfully produce this you must
Conduct a thorough analysis of the future trends and developments in your chosen industry sector
You should use the findings from your analysis to develop identify two key areas that will drive the industry sector (these are known as ‘scenario dimensions’).
Conduct the analysis using appropriate tools selected from your Strategy Toolbox.
Provide appropriate references
Produce slides and notes that are appropriate standard for a business meeting
*See marking criteria for more specific detail
