introducing a product to india with marketing plan
Research the country, target market, the Marketing Environment and Consumer Behavior trends in regard to your product/brand and chosen country
Environmental Analysis (how do politics, economics, sociocultural trends, technology, the environment and legal issues in your chosen country relate to your topic and marketing in selected country)
Target Market(s) defined by Segmentation Variables (demographics, geographics, psychographics, behavioristics
The Product. Include the following: Product Differentiation, Position the company in the market place, and product’s niche in the market place
The Price. Pricing Strategies?
The Place. Discuss: Distribution Channels, e-commerce, Supply Chain
The Promotion. How will you promote the product? Integrated Marketing Communications, Social Media, Advertising, Public Relations
Organizational Mission and Goals in regard to this new venture/product/reposition
SWOT Analysis
Sustainable Competitive Advantage(s) and Primary benefit offered to your target market or customers
Defining Marketing Objectives
Marketing Objectives (what’s your new plan)
Marketing Strategy (based on your research—keep in mind culture and cultural differences)
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Research the country, target appeared first on Skilled Papers.
