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Four (4) current peer-reviewed marketing articles.
Use the required Article Review Template. Any other submissions will not receive credit.
The originality report for each article must not exceed 15%.

Page 1 – Cover Page

Page 2 – Article Summary (1 FULL page, minimum, 1-inch margins, double spaced, 12 pt. font)

Summarize the key points of the article.
Use direct quotes or paraphrase the author in each paragraph.

Page 3 & 4 – Personal Review (2 FULL pages, minimum, 1-inch margins, double spaced, 12 pt. font)

Detail a personal review of the article and how it applies and impacts your field and profession.
Utilize quotes and directly connect content to your industry.

Struggling with where to start this assignment? Follow this guide to tackle your assignment easily!

This assignment requires you to review four current peer-reviewed marketing articles. Below is a step-by-step guide to structure your article reviews effectively using the required template.

Page 1: Cover Page
- Title: Include a clear, concise title for your article review (e.g., Article Review on [Article Title] by [Author Name]).
- Your Name: Include your full name.
- Course Information: Include your course name, professor’s name, and the date.
Page 2: Article Summary (1 FULL Page)

This page should summarize the key points of the article. Follow these steps for an effective summary:
1. Introduction:
  - Introduce the article by stating the title, author, and a brief overview of the subject matter.
  - Mention the article’s main purpose and objectives.
  Example:
  In this article, “Title of the Article,” author [Author’s Name] discusses [key focus of the article]. The primary objective of the study is to explore/assess [purpose of the article].
2. Key Points:
  - Break the article down into main themes or findings.
  - Use direct quotes or paraphrase the author in each paragraph to convey the article’s key arguments.
  Example:
  According to [Author], the primary finding of the study is that [key point]. They argue that [important discussion or conclusion].
3. Conclusion of the Summary:
  - Wrap up the article summary by discussing the main conclusions or takeaways.
  Example:
  In conclusion, the article emphasizes the importance of [main conclusion]. The author suggests that [recommendations or implications].
Pages 3 & 4: Personal Review (2 FULL Pages)

This section allows you to reflect on how the article applies to your field and profession. Here’s how to structure your personal review:
1. Introduction to the Review:
  - Start by stating your general impression of the article and its relevance to your field of study or career.
  Example:
  Upon reviewing this article, I find that its insights on [topic] are highly relevant to my career as a [field/profession]. The study addresses key issues that are frequently encountered in [industry/sector].
2. Application to Your Field:
  - Relate the article’s findings to your specific industry or career goals. Mention how the content is applicable to current practices in your field.
  Example:
  The research presented in this article directly applies to my work in [field] because it highlights [specific concept or finding]. For example, [application to your career] is a key takeaway that I can incorporate into my daily tasks or long-term goals.
3. Personal Insights:
  - Share any personal thoughts or critiques you may have about the article. Did you find any aspects lacking or especially strong? Did the article inspire any new thoughts on your professional practice?
  Example:
  While the article presents valuable data, I found that it could have further explored [missing element]. On the other hand, the author’s approach to [specific strategy or framework] has provided me with new ideas for [future application in your profession].
4. Conclusion of the Review:
  - Summarize how the article has impacted your view of your profession, or how it might shape your approach to marketing.
  Example:
  Overall, the article provided a comprehensive perspective on [subject], and I feel that its findings will directly influence my understanding and approach to [related concept in your profession].
Final Steps:
- Ensure quotations are cited correctly in APA format.
- Keep your originality report below 15%. Make sure that you paraphrase effectively and avoid over-reliance on direct quotes.
- Use appropriate grammar, punctuation, and spelling throughout the review.
By following this guide, you will be able to effectively structure your article reviews and meet all the assignment requirements. Would you like more help with finding articles or formatting your reviews?