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Southwest Airlines and it’s use of big data. In this paper, you will describe many uses that Southwest Airlines has for big data. Explain how the various forms of data analytics could help to keep the costs of products and services low. Make sure you consider where you will get the data for your analysis. You should provide examples of descriptive, diagnostic, predictive, and prescriptive analytics for your business. Please be specific.

Business intelligence is an umbrella term for many types of data analysis. Descriptive analytics can be used to depict current business conditions and provide new insights into the current environment. This type of analysis typically includes a dashboard with a…

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