Each student will select one of the following companies:
1. Uber
2. Coca-Cola
3. Nike
4. Apple
5. Adidas
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This is an individual assessment that requires students to demonstrate an understanding of key business analysis
frameworks by applying them to the selected company.
You are required to conduct a structured analysis of the chosen company’s external and internal business
environment using the following strategic tools:
PESTEL Analysis – to examine the macro-environmental factors affecting the company.
Porter’s Five Forces – to evaluate the competitiveness and structure of the industry in which the company
operates.
SWOT Analysis – to identify the company’s internal strengths and weaknesses, and external opportunities
and threats.
Your analysis should:
– Be well-structured and clearly presented.
– Demonstrate understanding of the analytical models.
– Include relevant examples and evidence to support your points.
– Be referenced appropriately using an academic referencing style (e.g., Harvard).
Struggling with where to start this assignment? Follow this guide to tackle your assignment easily!
Step-by-Step Strategic Analysis Guide
Step 1: Choose Your Company
Pick one from the approved list:
Uber | Coca-Cola | Nike | Apple | Adidas
Tip: Choose the one you are most familiar with or one where you can easily find recent news, reports, and industry data.
Step 2: Write a Brief Introduction
Your intro should include:
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A short description of the company (history, product line, market reach)
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The purpose of your report
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A preview of the three frameworks you will apply (PESTEL, Five Forces, SWOT)
Step 3: Conduct Your PESTEL Analysis
Analyze macro-environmental trends affecting your company:
| Factor | Considerations for Each Company Example |
|---|---|
| Political | Trade regulations, political stability, labor laws |
| Economic | Inflation, interest rates, consumer spending |
| Social | Health trends, brand perception, demographic shifts |
| Technological | Innovation, automation, R&D |
| Environmental | Sustainability policies, carbon emissions |
| Legal | Intellectual property, safety regulations, privacy laws |
Example: For Apple, you might explore how U.S.-China trade policies affect its supply chain.
Step 4: Apply Porter’s Five Forces
Use this model to analyze the company’s industry structure and competitive pressure:
| Force | What to Look At |
|---|---|
| Threat of New Entrants | Is it easy for new competitors to enter the market? |
| Bargaining Power of Buyers | Do customers have many choices? |
| Bargaining Power of Suppliers | Are there few suppliers who can raise prices? |
| Threat of Substitutes | Are there alternatives that can replace the product? |
| Industry Rivalry | Is competition intense? How price-sensitive is the market? |
Example: Nike faces intense rivalry from Adidas and Puma but has strong brand loyalty.
Step 5: Complete a SWOT Analysis
Evaluate the internal and external environment by identifying:
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Strengths (e.g., brand equity, innovation, financial strength)
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Weaknesses (e.g., poor labor practices, dependence on one market)
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Opportunities (e.g., expansion into emerging markets, sustainability)
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Threats (e.g., regulation, changing consumer habits)
Example: Coca-Cola’s strength is global brand recognition; a threat may be the shift toward healthier drinks.
Step 6: Use Real Evidence
Support your analysis with recent data, such as:
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Annual reports
-
News articles
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Market research
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Scholarly sources
Step 7: Reference Your Sources (Harvard Style)
Follow the Harvard referencing style for both in-text citations and your reference list.
Use this tool for help: CiteThisForMe – Harvard Generator
Helpful Resources
The post Strategic Business Analysis of Uber, Coca-Cola, Nike, Apple, or Adidas Using PESTEL, Porter’s Five Forces, and SWOT appeared first on Skilled Papers.