The assessment task:
The overall purpose of this assessment is to:
Test the student’s knowledge of core concepts and frameworks relevant to the strategy process.
Allow students to apply their learning in the module in the case study analysis and to present their findings in a logical and coherent manner that captures the key issues.
The assessment is a Formal Group Presentation (15 mins) on the following task:
The attached case – H & M in fast fashion – raises issues and themes discussed in the workshops. It is topical and integrative in nature.
Evaluate ‘how’ the organisation is competing?
What are its key capabilities and value added activities?
Does it have a sustainable competitive advantage over its rivals?
What are its critical success factors?
What are the lessons from your investigation?
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