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BMGT 5011 Managing Business Projects
Semester 1 2022/2023: Project Report Assignment Brief
This assignment accounts for 70% of the module marks. Due 16 NOVEMBER
2022 (week 12) by 13:00 GMT .
You are required to select one of the following two projects to use as the basis for your
assignment.
Client Project
Christmas Crafts
Organise a stall at the Oxford Christmas
Market – Your client is an individual who has
developed a range of wooden Christmas
toys and is hoping to use Oxford Christmas
market as a major selling opportunity. They
have asked you to help them understand
what is involved – both in terms of
requesting a chalet from the Oxford
Christmas Market organisation, and also
ensuring that they are set up and ready to
start selling when the market opens. The
client has a large quantity of toys available
so manufacturing products is not part of the
scope of this project.
Comforts Clean-Up
Music festival clear-up – Comforts Clean-up
has just been awarded the contract to clean
up the site after the end of the Reading
Festival in 2022. You will enter the site once
the festival-goers have all left and will be
required to return the site to its former state.
All sub-contractors (toilets, food and drink
outlets, staging,etc) will be removing their
own equipment. You need to ensure the site
is cleared to an appropriate standard or, as
stated in the contract, a financial penalty will
be incurred
You are required to write a report (maximum 2000 words, no +/-10%), which provides a
detailed plan for the delivery of the project by addressing the following points:
The client is asking you to clarify how long it will take to complete this project. You need to
clarify project completion criteria in order to be able to do this. You will need to develop a
timing estimate by developing a W BS to come up with a list of tasks, durations and
dependenc ies , whic h you us e to produc e a Gantt c hart. You s hould outline any as s um ptions
made, and also discuss possible ways of reducing the timing estimate. Identify and explain
any key risks associated with this timing. The proposed timing for this project is 5 weeks from
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start to finish. How might this timing be achieved? W hat risks and challenges might be
encountered during the project? How might any risks identified be addressed?
Note: your W BS does not need to be too detailed but should include key activities and their
tasks. It is recommended that you do not include too many steps as this will make your Gantt
chart overly complex. Ensure you write clearly and concisely.
To address the above questions, please read the next section on the structure of the report.
Please note that the word count for each section is suggestive and meant to guide you in your
write up.
Structure for the report
Please include the following sections in your report:
A. Introduction (100 words)
Briefly explain what the key objectives are for your project and suggest how you are going to
deal with them showing the methods and approaches to be used to address the clients issues.
Remember that they need to be SMART- specific, measurable, achievable, realistic and time-
bound.
B. Scope and Assumptions (200 words)
This section needs to include the assumptions of the project such as what is to be delivered
and how it is to be delivered. The scope should suggest what is in scope and what is out of
scope. This needs to be justified. W hen explaining the assumptions suggest why you are
making the assumption as well e.g. say how many people are involved and provide a
governance structure.
C. Performance Criteria (500 words)
Consider what aspects will be crucial for the performance. How will the project be measured
in relation to performance such as time, cost and quality? W hat are key performance
measures or the key focus based on your projects success? Explain it and justify why this is
the case using references about performance for different types of projects.
D. Initial Planning (300 words)
Provide a W BS and extract from this a task, time, dependencies table, including in this your
estimates and clear evidence of the estimation methods that you are applying. Justify it with
references.
E. Detailed Plan (400 words)
Provide a Gantt chart with Ids, tasks, durations, resources, timeframes and dependencies
clearly worked out. Explain the details and how they relate to each other with key milestones
indicated. Explain and show the critical path. Explain where there may be bottlenecks if any.
F. Provide a Stakeholder Analysis (200 words)
Show who the stakeholders are and their interest in the project. This can be done using a
matrix but please add an explanation of the ways that these stakeholders will be managed
based on the level of interest in the project.
G. Provide Risk Assessment and Control approaches (200 words)
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Provide a risk table with clear indications of the approaches and procedures for risk mitigation.
How will risk be assessed and dealt with on the project? This needs to be explained.
Provide information on the methods for controlling the delivery of the project. Show how the
project will be controlled and explain the key options for your project.
H. Conclusion (100 words)
Summarise the key points for the sections and explain what the recommendations are for
proceeding to the next phase. W hat must the project owner do?
T urnitin submission: It is important to know that the reference list and quotations are
included in the overall similarity report, and that these matches are expected and not
problematic.
N.B: Please find below the assessment criteria
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Assessment criteria rubric assessment 3
Asse ssme nt
Crite ria
Outsta nding
85-100%
Ex ce lle nt
70-84%
Ve ry Good
60-69%
Good
50-59%
Thre shold Pa ss
40-49%
Ma rgina l Re fe r
30-39%
Re fe r
0-29%
Introduction.
Scope and assumptions.
Provides a brief and very clear
introduction w hich includes SMA RT objectives and approaches.
Excellently w ritten and excellently justif ied scope and assumptions including
deliverables, in-scope and out of scope as w ell as governance structure.
Work demonstrates comprehensive and deep w ider reading.
Provides a brief and
clear introduction w hich includes SMA RT objectives and approaches.
Well w ritten and w ell justif ied scope and
assumptions including deliverables, in-scope and out of scope as w ell as governance structure.
Work demonstrates
comprehensive and deep w ider reading.
Provides a brief
introduction w hich includes SMA RT objectives and approaches.
Well w ritten and justif ied scope and
assumptions including deliverables, in-scope and out of scope as w ell as governance structure.
Work demonstrates deep w ider reading.
Some attempt at
providing an introduction w hich includes SMA RT objectives and approaches.
Generally w ell w ritten
and justif ied scope and assumptions including deliverables, in-scope and out of scope as
w ell as governance structure.
Work demonstrates w ider reading.
Weak introduction w ith
some elements of SMA RT objectives and approaches.
Generally w ritten and w eakly justif ied scope and assumptions
including deliverables, in-scope and out of scope as w ell as governance structure.
Work demonstrates limited reading.
Unclear introduction
including some objectives.
Poorly w ritten and less justif ied scope and assumptions including f ew deliverables, in-
scope and out of scope, no governance structure.
Work does not demonstrates w ider reading.
No/unclear introduction,
lacks clear objectives and approaches.
No/unclear scope and assumptions, no justif ication, no deliverables, in-scope
and out of scope, no governance structure.
Work lacks w ider reading.
Ref erence to and appropriate application of the PM
theories/ concepts/f ramew orks/ tools
A n excellent w ide ranging know ledge of and an outstanding critical evaluation and application of the
theories/concepts/framew orks/tools to the scenario and included in an extremely convincing discussion in a w ay that
demonstrates an excellent understanding. Demonstrates w ider reading, beyond the reading list, supported w ith evidence f rom a w ide range of academic sources.
A n excellent know ledge of and an excellent critical evaluation and application of the
theories/concepts/framew orks/tools to the scenario and included in a very clear and
convincing discussion in a w ay that demonstrates very strong understanding.
Demonstrates w ider reading, beyond the
reading list, supported w ith evidence f rom a
A very good know ledge of and a w ell-articulated evaluation and application of the
theories/concepts/framew orks/tools to the scenario and included in a very convincing
discussion in a w ay that demonstrates a strong understanding. Demonstrates w ider reading, beyond the
reading list, supported w ith evidence f rom a w ide range of academic sources.
A good know ledge of and a w ell-articulated evaluation and application of the
theories/concepts/framew orks/tools to the scenario and included in a clear discussion in
a w ay that demonstrates a good understanding. Demonstrates w ider reading, supported w ith
evidence f rom a range of academic sources.
A limited know ledge of and inadequate evaluation and application of the
theories/concepts/framew orks/tools to the scenario and included in a f airly good
discussion in a w ay that demonstrates understanding. Does not demonstrate w ider reading, limited
evidence f rom academic sources.
A limited know ledge of and inadequate evaluation and application of the
theories/concepts/framew orks/tools to the scenario and included in a poor discussion in
a w ay that demonstrated understanding. Does not demonstrate w ider reading, very f ew
evidence f rom academic sources.
Lack of know ledge of and inadequate evaluation and application of the
theories/concepts/framew orks/tools to the scenario and lack of discussion that
demonstrates a clear understanding. Does not demonstrate w ider reading, very limited/no evidence f rom academic sources.
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w ide range of academic sources.
Presentation
Excellent, f ormal, and Logical
presentation. Show s a polished approach to the structuring of the report.
Builds a clear, concise and connected argument/discussion f rom start to f inish of the report
Includes an excellently laid out
and perf ectly discussed WBS (including task, time, dependenc ies table), and GA NTT chart (show ing the
critical path). Detailed stakeholder analysis (including stakeholder mapping), risks assessment and control, and
discussed in the main body of the report.
Excellently w ritten conclusion. Grammar and spelling are entirely correct, key points are communicated clearly and concisely.
Report is very w ell-
structured, logically organised and prof essionally w ritten. Includes a thoroughly
laid out and w ell discussed WBS, and GA NTT chart (show ing the critical path).
Detailed stakeholder analysis (including stakeholder mapping), risks assessment and
control, and discussed in the main body of the report.
V ery w ell w ritten conclusion. Grammar and spelling are entirely
correct, key points are communicated clearly and concisely, and the tone of the report is prof essional and f ormal.
Report is appropriately
structured, logically organised and w ell-w ritten. Includes a caref ully laid out and
w ell discussed WBS, and GA NTT chart (show ing the critical path). Detailed
stakeholder analysis (including stakeholder mapping), risks assessment and
control, and discussed in the main body of the report.
A ppropriately w ritten conclusion. Grammar and spelling are entirely
correct, key points are communicated clearly and concisely, and the tone of the report is
prof essional and f ormal.
Report is structured,
organised and w ell-w ritten. Includes a good lay out and w ell discussed WBS, and
GA NTT chart (show ing the critical path). Detailed stakeholder analysis (including
stakeholder mapping), risks assessment and control, and f airly discussed in the main body of the report.
A ppropriately w ritten
conclusion. Grammar and spelling are correct, key points are communicated clearly
and the tone of the report is f ormal.
Report is f airly
structured, and organised. Includes a discussed WBS, and GA NTT chart (but
does not show the critical path). Stakeholder analysis, risks assessment and
control, but not discussed in the main body of the report.
Fairly w ritten conclusion. Grammar and spelling are f airly
correct, key points are communicated but limited in clarity
Report is limited in
structure, and organisation. Includes a limited discussed WBS, and GA NTT
chart (but does not show the critical path). Limited stakeholder analysis, risks
assessment and control, and not discussed in the main body of the report.
Limited conclusion. Grammar and spelling
mostly incorrect, key points are communicated but limited in clarity
Report lacks structure,
and organisation. Lacks a clealy discussed WBS, and GA NTT chart, does not show the critical
path. Lacks clear stakeholder analysis, risks assessment and control, and not
discussed in the main body of the report.
Unclear conclusion. Grammar and spelling incorrect, key points are not communicated
Ref erencing Faultless ref erencing using
Harvard f ormat. Draw s f rom a considerable w ide range of sources.
Citations and ref erence list is excellently f ormatted contains an excellent proportion of books,
academic journals, credible w ebsites etc.
Draw s f rom a w ide
range of sources, including academic journals, w ebsites etc. Citations and the
ref erence list are correctly f ormatted and in line w ith the Harvard f ormat.
Draw s f rom a very good
range of sources, including academic journals, w ebsites etc. Citations and the
ref erence list are correctly f ormatted and in line w ith the Harvard f ormat.
Draw s f rom a
considerable range of sources, including academic journals, w ebsites etc. Citations
and the ref erence list are in line w ith the Harvard f ormat.
Limited ref erences.
Citations and the ref erence list not in line w ith the Harvard f ormat.
Many ref erencing
errors Citations and the ref erence list not in line w ith the Harvard f ormat.
Ref erencing unacceptable.