Unit 2 DB DUE 10/13
Review the assignments for this course, accessed by clicking on the Assignment tab at the top of your screen, and then selecting each Unit# Assignment, and review the description, type, and deliverables.
Explain your proposed approach for conducting the research necessary to develop quality deliverables, and explain how the information gleaned will support your career development in health care management.
Please review the approaches proposed by other students, providing objective feedback on opportunities for improvement.
Assignment Details
1) Research a local health care organization of your choice, and complete the following tasks:
Perform a strengths, weaknesses, opportunities, and threats (SWOT) analysis, listing at least 2 points in each area.
Information can be gathered from the Web site or articles about similar organizations from the readings. For example, extended hours of operation could be a strength (internal).
Choose 1 strength or opportunity, and create a marketing strategy that would promote a competitive advantage for this organization within the community being targeted.
Determine whether your approach will be market penetration, development, diversification, consolidation, or strategic alliances.
Are you the market leader, a challenger, a follower, or are you creating a market niche?
2) Using the decision-making model, describe the consumer decision-making process for an individual seeking a new primary care physician.
Go to a local health care system and under “Choose a doctor†(or similar wording allowing a search for physicians associated with that center), search for a primary care physician.
Discuss how the doctor’s information is positioned to make him or her a good choice.
What types of information are included?
What types of information do you feel are missing?
Why do you feel this is important from a marketing perspective?
Make 2 recommendations for ways to influence that decision at different points in the process.
How would the health care organization you chose conduct a post-purchase evaluation of your satisfaction with this physician and his or her site?
3) Research a local health care facility or organization that has chosen a niche market to target, and address the following:
Introduce the organization, and identify the overall population it serves.
Define a niche market and what makes it so. What is the niche market for this facility?
Explain the segmentation strategy implemented by this organization.
Explain how the organization adapts its marketing programs to address that target.
Do you feel that this approach is or has been effective? What tools did you use to make that decision?
What would you have done differently?
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