Why was Cucina Fresca pasta successful? How would you compare the pizza opportunity to that for pasta? How would you compare the actual research process for each?

Please read through the case study and answer the following questions –
1 – Why was Cucina Fresca pasta successful? How would you compare the pizza opportunity to that for pasta? How would you compare the actual research process for each?
2 – What can the TruEarth team learn from Exhibit 6 about how consumers view pizza?
3 – How do pizza concept test results (Exhibits 7 & 8) compare with the findings for pasta (Exhibits 3 and 4)?
4 – Is there a first-mover advantage in pizza similar to fresh pasta?
5 – How do you interpret the findings in Exhibits 9 and 10 to evaluate interest in pizza?
6 – Would you launch the pizza?

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