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Based on Attached CASE STUDY “Puma’s Basketball Reenty”

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Read the attached case study “Puma’s Basketball Reenty”

In particular, think about the following areas:
1. Discuss Puma’s environmental analysis (especially the exteranal analysis of the U.S. market)
2. What was the value added proposition in focusing on the ‘growth, activism, and culture of NBA Basketball’
3. Although the pandemic probably disrupted Puma’s strategy, do you think they had it right? did they understand their environment?

Try to keep this paper to about 3 pages (so be succint in your answer)
You may want to include outside sources.

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