You are required to develop a research proposal of 2000 words based on a hotel of your choice. The theme
of the proposal is employee engagement considering the post pandemic impact within the industry. You are
expected to use primary and secondary research.
Introduction
Task 1 Briefly discuss the hotel on which the proposal is to be based. Within your discussion identify the
current issue the proposal will examine based around the theme of employee engagement and retaining a
talented workforce.
Introduction and Background (20% – 400 words)
This very much sets out the subject that you are proposing, a short background of the hotel of
your choice, identifying the current issue the proposal will examine based around the theme of
employee engagement and retaining a talented workforce. This should answer task 1 of your
assignment.
Task 2 Using your proposal theme as the focus, consider how you may use primary research to gather
relevant information for example, staff questionnaires, interviews or feedback forms, also considering GDPR
and how you may reassure staff of anonymity. You can provide an example of the methodology that you
propose to you, for example a feedback form. .
Task 3 Use secondary research to support your methodology, giving some consideration as to how secondary
research (literature, journals, websites) may provide the information you need to improve employee
engagement.
Methodology and Discussion (60% – 1200 words)
This section outlines the methodology you are proposing to gather the relevant information for example
employee questionnaires. You will outline how you would do this (methods involved) and why, supporting
your discussions with secondary research from journals, books and websites. This section should be broken
down into sub headings for example, Employee Engagement, Benefits of Engagement, Employee
Retention or any headings suitable to your discussion areas. This section should answer task 2 and 3 of
your assignment.
Page 3 of 14
Task 4 Evaluate and briefly discuss the advantages of primary research methods, secondary research
methods or a combination of both and summarise why this would support the hotel of your choice in driving
employee engagement and retention.
Evaluation and Conclusion (20% – 400 words)
This sections evaluates your primary and secondary research, noting advantages or disadvantages around
your chosen methods. You should be able to summarise your proposed method, explaining why this
method would support the hotel of your choice in driving employee engagement and retention. This
section should answer task 4 of your assignment.
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