English 205
Alfonsi
Peer Review—The Semiotics of Advertising or Original Topic
Writer: Alexander Alsop
Reviewer: Stephanie Hernandez
Directions: Please read your partner’s paper and answer the following questions.
Make an argument/answer the prompt question
Is there a clearly stated thesis statement? Does the thesis address the purpose of the assignment? Has the writer created their own semiotic argument and articulated it in a thesis? Write the thesis here.
Providing evidence and explanation
Does the writer introduce, summarize, and analyze example advertisements or other examples for the topic they chose?
Does the writer introduce one or more credible outside sources, summarizing, quoting, and interacting with their ideas?
Does the writer cite using proper MLA formatting? Do they explain the outside information and discuss how it is relevant/significant to their point?
Explaining the signs
Does the writer read the signs to determine the “connotative significance by situating it in a historically informed system of associated and differentiated signs” (Maasik and Solomon 443);
Does the writer explain what the signs tell us about the value systems or attitudes of our society, and how this might relate to what was or is happening historically?
Minimum page length and correct MLA formatting
Does the writer use correct MLA formatting and citation and provide a Works Cited?
Is the essay a minimum of 5 pages?
Writing conventions
Does the paper flow well and provide an effective structure?
Is the writing mostly error-free? Can you point to a couple of sentences that are worded in an imprecise, unclear, or awkward manner?
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