For this assignment I want you to take the role of a commercial or ad creator for some product or campaign.
Choose something you want people (friends, kids, general public) to purchase, vote on, or even stop doing (texting and driving).
Now, use the information from this chapter to develop a strategy, specifically:
attitude development,
change, and
advertising.
Describe your plan to get your audience to do whatever it is that you want them to do.
Be sure you describe what methods you are using and why. Be sure to think about how people develop attitudes (cognitively, affectively, behaviorally) and we can change them (different routes).
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