Choose a well-known branded product with which you are familiar.
- Brainstorm and identify at least 10 keywords that a person might use to search for the product or the brand.
- Search for the product on at least two different search engines.
- What’s the product’s position in natural search?
- What is its position in paid search?
- Use the Google Adwords’ keyword tool to assess your 10 keywords.
- How accurate were the keywords you chose?
- If any of your chosen keywords were not in Adwords, explain why you think they were omitted
- What key words should have been should have been in your top 10?
- Make at least 2 recommendations for the managers of the product to help them improve their organic search rankings on the search engines you studied.
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