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• Implementation [Content Ideas: for each campaign] [7 marks]

Actionable social media tactics

In detail, develop actionable social media tactics to implement each of the company’s social media presence.

For each social media platform [based on the previous selection (point #6)]:

Determine the purpose/goal

Ideal time for Posting

What types of content will you create and share on each channel? And what types of content will help you driving people to your website and local store?

What percentage of your posts will be promotional, if any?

How many hashtags will you use in your Twitter and Instagram posts (List 3 or 4)?

Influencer marketing strategy:

• Select 3 influencers and evaluate the following:
• Who are the influencers you will employ and why you selected them?
• What Social media platforms are they using?
• What is the nature of their followers?
• What messages will you ask your influencers to promote?

calendar plan:

• Content Create a social media content calendar plan for your business and attach a screenshot to your report.
• How to integrate paid advertising in your content marketing strategy?

Paid advertising:

Note: Provide screenshots of your work.

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