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MKTG 1052: Buyer Behaviour Culture and Subculture: Are the values upheld in the society consistent with the consumption of the product? Does the product appeal to a specific adopter category? Demographics: Is there an influence of age, gender, socioeconomic influences upon consumption? Group influence: Is there a reference group influence element on this product category? If there is any question please do let me know that you

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MKTG 1052: Buyer Behaviour

Culture and Subculture: Are the values upheld in the society consistent with the consumption of the product? Does the product appeal to a specific adopter category?

Demographics: Is there an influence of age, gender, socioeconomic influences upon consumption?

Group influence: Is there a reference group influence element on this product category? If there is any question please do let me know that you

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