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Read the Cohesion Case entitled McDonald’s（chapter1).Summarize it (500 words). 
Identify and explain one component of the case and how it applies to a concept from Chapter 1. Each student is expected to add a new and unique concept to the discussion. Does the Coca Cola Company appear to have a strong strategy? Explain why or why not in your answer.
Book link( http://www.mim.ac.mw/books/David’s%20Strategic%20Management%20Concepts%20and%20Cases%2013e%20.pdf)

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