The purpose of this case is to show how marketing research tools can be used to find key demographics which will respond positively to their programming and advertising. YOUTUBE LINK BELOW https://youtu.be/iM1YFwWE_Ek How does Nielson determine which households to track in their ratings? Once Nielson has selected the homes they want to track, how do they determine which demographic in the house are watching a particular program or advertisement? Provide the develop one research question through Nielson Media Research. *Please do not include the title, header & footer, name, class, and instructor in this paper I just need the questions answered.
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