What is a loyalty program? What does loyalty mean to you as a future marketer or business owner? Does it have a monetary value? How much is it worth? Give an example of a loyalty program and explain how it provides a defining moment for its members. What effect does this have? How does CRM use loyalty programs? Relate loyalty programs to relationship marketing- how do they work together? Here is a recent article you may find interesting.
https://advisory.kpmg.us/articles/2017/is-it-time-to-rethink-your-loyalty-program.html?utm_source=forbes&utm_medium=content&mid=m-00002211&utm_content=cuslyltyprgrm_0919&utm_campaign=c-00042920&cid=c-00042920
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