Develop a competitive analysis by examining one competitor of the company you selected. Identify the direct competition to and how it competes with the organization’s product or service and analyze their strategies, objectives, strengths, and weaknesses.
The company that I selected previously was Beats by Dr Dre. And the competitor that I have selected for Beats is Sony. Thus, you will have to develop a competitive analysis by examining Sony and how Sony competes with Beats.
Explore Porter’s Five Forces and develop a competitive profile matrix as it relates to the product/service. (product = headphones)
Prepare a marketing strategy based on the elements of the 7 Ps used in your chosen product or service. Each element of the 7 Ps should be addressed in 2 or 3 sentences.
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