Final Project (25% of final grade) (case study attached below)

The final project is a case study using a formal case study method as the framework for the case analysis. It is in lieu of a final exam and will assess your abilities to identify, analyze, synthesize, and recommend marketing strategies based on a unique global marketing situation.

The due date is the last day of this class and is listed in the Course Calendar and in the Assignment. No work will be accepted after the last day of the class.

The Final Project Case Study for is McDonalds, and can be found in the Week 8 module in Course Content and at the following link:

https://clutejournals.com/index.php/JBCS/article/view/4857

Approach this Final Project Case Study as follows:

• Read the case for the first time early in the semester.
• Check out the student aid “How to Prepare a Case Study” in the Marketing Toolbox. Download the worksheets to help you with your analysis.
• Post any questions you may have in the Final Project conference.
• Read the case over a second time, minimally, prior to beginning your writing.
• Conduct external research on the issues for relevance to support your opinions. Seek out counterarguments to ensure your opinions are well grounded or to modify your opinions.
• Do not focus on the history of the company. Focus on the global marketing challenge and how to solve it.

Produce the Final Project case study as follows:

• Create it in PowerPoint software.
• Save it as a .PPT or .PPTX extension.
• Adhere to the APA academic style. This is used in business.
• Employ the use of external sources and case authors to defend arguments or provide counterarguments.
• Generate at least the minimum number of slides as suggested below, but feel free to use as many slides as you feel appropriate to communicate your case study content.
• Demonstrate professionally prepared slide presentation work, free of typos and grammatical errors. (See Microsoft PowerPoint Tips in the Marketing Toolbox, or other source for effectively communicating in the Power Point format).
• Post it in your Assignments folder no later than 11:59 p.m. of the due date. Presentations will be graded in order of receipt.

Suggested Microsoft PowerPoint Presentation Outline

Prepare your slides following this suggested outlined. Use as many sides as you may need to effectively but efficiently cover the topic.

• Cover Slide: Name, section number, etc.
• Title slide: Section 1— The Problem
• Topic 1.a: Statement of the marketing challenge
• Topic 1.b: Evidence in support of your statement of the marketing challenge
• Title slide: Section 2—Analysis of the current situation
• Topic 2.a: Macro-environmental factors affecting the case
• Topic 2.b: Economic considerations
• Topic 2.c: Political, regulatory considerations
• Topic 2.d: Cultural/social considerations
• Topic 2.e: Product review
• Topic 2.f: Price review
• Topic 2.g: Distribution review
• Topic 2.h: Marketing communications review
• Topic 2.i: Competitive analysis (focus on direct competitors)
• Topic 2.j: Product/market analysis (country markets and/or consumer markets)
• Topic 2.k: SWOT analysis
• Topic 2.l: Conclusions regarding the current situation
• Title slide: Section 3—Alternative strategic marketing solutions
• Topic 3.a: Alternative 1 with pros and cons
• Topic 3.b: Alternative 2 with pros and cons
• Topic 3.c: Alternative 3 with pros and cons
• Title slide: Section 4—Recommendation
• Topic 4.a: Recommended marketing strategy from one of three alternatives
• Topic 4.b: Product suggestions
• Topic 4.c: Pricing suggestions
• Topic 4.d: Distribution suggestions
• Topic 4.e: Marketing communication suggestions
• Topic 4.f: Any additional comments, if appropriate
• Topic 4.g: Ongoing issues to monitor in the implementation
• References
• Exhibits