Questions
Considering the multi-faceted drivers of FDI location choice (e.g. national-level, industry- level and firm-level), what location-specific advantages could GSK exploit from Brazil?
Utilizing relevant analytical tools (e.g. Value chain, VRIN), critically analyze GSK’s ownership advantages (Os), classifying them into Oa; Ot, and Oi.
Internalization advantages refer to the ability of a firm to leverage its ownership advantages abroad (e.g. the transfer of intangible assets, and knowledge), how can GSK internalize its ownership advantages (Os identified in Q2) into Brazil?
With reference to different national culture frameworks (e.g. Hofstede, GLOBE, High- context vs low-context, etc.), critically discuss both barriers and competitive advantages by comparing the cross-culture differences between the UK and Brazil.
Drawing upon relevant innovation literature, critically discuss what type of innovation strategy GSK adopts, and what benefits and challenges GSK could face by building its local innovation networks in Brazil.
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