Nike is the corporation that relates to media/communication. Gather information as suggested below and present an anaylsis of your findings.
Each student will be responsible for researching a corporation, company, trade association, trade union or guild, or other organization associated with the communications, media or information industries.
The aim of the project is to gather as much information as possible about an organization/ company and to analyze it in light of the material presented in the course readings and discussions. Your written report should include (where applicable and information is available):
brief history or background information
discussion of organization, operations, policies
basic financial information (revenues, assets, income, number of stockholders, stockholder equity, share of industry revenue, etc.)
diversification, integration, internationalization
information on employees, labor relations, management and owners
Different types of organizations will require different treatments and information. For example, reports on trade unions/guilds should include membership information, jurisdictional problems, and relationships with other unions. You should use the most recent material available and include data from the most current fiscal year.
Your written paper must follow a research paper format, including a consistent reference style. Please do not use only material produced by the corporation (such as an annual report), but use a variety of sources. Also do not merely present a public relations document for the company. With most companies, there is enough material to present a thoughtful, critical and intelligent analysis, as well as referring to some of the concepts covered in the readings/class discussion.
The minimum length of your report should be around 7-8 pages, typed, double-spaced. But please remember that length is less important than the quality of your report. Your paper will be evaluated according to how much thought and effort has gone into gathering information, synthesizing and analyzing it, and presenting a well-organized, well-written report.
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