shows an understanding of the Entrepreneurship & Innovation theory and how companies can apply the theory in practice. With reference to the aforementioned case, you are now tasked to set up a new venture (with a store) on Orchard Road, Singapore. Each student is required to submit a detailed business plan (individual) that incorporates the findings of the research undertaken by the team in Continuous Assessment I. The idea you create in Assignment 2 must be different to what your group presented in Assignment 1. You will need to ensure that a highly entrepreneurial venture is proposed to capture a presence in the market. In proposing your new idea, critically evaluate and apply the key concepts/theories on the topic of entrepreneurship by researching relevant academic journal articles and specialist textbooks. Your business plan must further include current industry and market analyses that are supported by statistics, forecasts and analyses from government and well as industrial bodies and reputed analysts. You are further expected to recommend appropriate strategies to achieve success for your entrepreneurial venture within the business plan. Each student must submit a business plan that is based entirely on individual work. Students should ensure that they are familiar with the university polices on plagiarism. Students should familiarise themselves with the University’s policy on the late submission of module work.
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