Imagine you founded a start-up that has received a $2 million investment from a Venture Capital firm. You have a product or service developed, a few customers, one or two social accounts, and a very basic website, but no real brand or ongoing marketing. The VC firm would like you to spend 10% of their investment ($200k) on branding and marketing. They would like you to have public-facing content in-market within six months.
Objective: Create a $200k proposal for branding and marketing
Describe how you would develop your brand and create a marketing plan.
Create a project schedule
Create a project budget.
Include descriptions of how you would approach (1) Market Research, (2) Brand Identity, (3) Content Marketing, and (4) Omnichannel Marketing.
Format: 8-10 minute PPT presentation
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