Read the following background regarding R & D: Research and Development (R&D) Definition, Types, and Importance (investopedia.com). Find an article from Westcliff University’s online library (LIRN) on a new startup company within the past 5 years. Give a brief description of the company, what makes them innovative and specifically; what type of research did they conduct before, during and after the development of their company. If you have done this assignment before you must choose a different company.
- Write at least a 2-paragraph article analysis addressing the following:
- Why did you choose the company?
- In your opinion, what makes them innovative?
- What type of R&D was conducted?
- Was this successful?
- Include a brief evaluation of their R&D.
- Include the full APA 7th ed. citation from LIRN.
Article Link:
https://www.investopedia.com/terms/r/randd.asp 
Struggling with where to start this assignment? Follow this guide to tackle your assignment easily!
Step 1: Understand What R&D Means
Before diving into your article search, read the linked article on Research and Development (R&D) to familiarize yourself with the different types:
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Basic Research
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Applied Research
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Development Research
This understanding will help you identify and evaluate the R&D strategies used by your chosen startup.
Step 2: Choose a Startup Company from LIRN
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Go to Westcliff University’s LIRN database.
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Search for a startup company founded within the past 5 years.
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Make sure it has information about their innovation and R&D process.
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Download or bookmark the article for referencing.
Tip: Choose a company that excites you or one operating in a field you’re passionate about—this makes the analysis easier and more enjoyable.
Step 3: Structure Your Article Analysis in Two Clear Paragraphs
Paragraph 1: Introduction & Innovation
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Start with the company name and what they do.
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Mention why you selected this company.
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Discuss what makes them innovative.
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Introduce the industry they operate in and what problems they aim to solve.
Paragraph 2: R&D Evaluation
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Describe the type(s) of R&D they conducted: before launching, during growth, and currently.
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Was the R&D successful? Provide evidence from the article.
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Finish with a brief evaluation of their overall R&D efforts (cost-effectiveness, results, improvement areas, etc.).
Step 4: Add the APA 7th Edition Citation
Use the following format:
Author(s). (Year). Title of the article. Journal/Source, volume(issue), pages. URL or DOI
Example:
Doe, J. (2023). Innovative tech startups and the future of wearable AI. Journal of Emerging Business Trends, 15(2), 55–68. Innovative R&D Strategies of Modern Startups: A Case Analysis appeared first on Skilled Papers.
