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 Research one example where data analysis might have been misused or misapplied. Read about the example thoroughly so that you understand how analytics was used, and why it was problematic.

 Be sure to summarize the scenario thoroughly for the class.

 Explain why use of analytics contributed to the problem.

 Discuss the consequences of the matter. Did the company/organization involved suffer any adverse consequences? If so, were the related to public opinion/trust, were they financial, were they punitive, etc.?

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