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This is pertaining to Cisco Systems (www.cisco.com)

1. Analysis – Competitive and Environmental (Positioning, SWOT, PESTLE etc.)

2. Goals & Objectives – (mission statement, specific goals)

3. Strategy – (overarching strategic direction)

4. Marketing Activities – (These are the specific day to day tactics and can be broken down to 4P’s – or 7P’s)

5. Actions – (Who will be responsible with the organization, when will the specific marketing tasks be performed or launched)

6. Measurements and feedback mechanisms (how will you measure success and how will this inform improvements within the organisation)

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