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Select an organization with which you are familiar. This organization is the basis for your Market Research Implementation Plan
Select a scenario from the following list:
An organization is considering      introducing a new product or service:  Apple Pay (Application)
Write a 200 word detailed outline of your Market Research Implementation Plan in which you address the following:
Based on your selected scenario, identify the detailed areas in which market research is needed, such as:
Population,  and describe their importance to the organization in the selected scenario. 

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