Marketing Communications
ETTE TEA COMPANY has launched its products since 2014. They are a contemporary tea company specializing in tea blends with Singapore and southeast Asian tastes. Starting with the original Pandan Chiffon tea out of a home kitchenette, They now offer an exceptional collection of gourmet tea and artisan tea blends to cafes & restaurants in Singapore, Brunei & The Maldives
Succinctly describe who ETTE is;
ETTE mission, Vision, and USP (Unique selling points)
Define Who they are, what they do, and why they do it
ETTE Target Audience
Propose new IMC strategies for ETTE;
Suggest advertising APPEAL that is most suitable for the new
range of ETTE products
Suggest Advertising EXECUTIONAL that are most suitable for the
new range of ETTE products
Based on your answer above, suggest THREE (3) best execution
channels/media for the proposed ETTE Campaign.
List down the ADVANTAGE of EACH chosen channel.
List down the DISADVANTAGE of EACH chosen channel.
On successful completion of this report, the student will be able to:
Apply the right and effective IMC plan within the context of the organization’s strategies.
Marketing communications plan and brand support activities based on an understanding of the salient characteristics of the target audience.
Apply the tools of the marketing communications mix can be coordinated effectively