Task:
Unit Learning Outcome (ULO)
ULO 1: Undertake a systematic and critical evaluation of the external global business environment
Graduate Learning Outcome (GLO)
GLO 1 – Discipline Specific Knowledge
GLO 4 – Critical Thinking
GLO 8 – Global Citizenship
Individual Country Report 3000-words (35%)
1) Once you received approval of your research proposal, each group member needs to undertake original research on the business environment in his/her chosen country in relation factors that might make it attractive/unattractive for internationalizing the product of Ultralux.
2) For each country, and with your product/service in mind you will need to investigate relevant business environmental factors that may include the following (read Appendix 1 to see what to include under each factor – but please use your judgement, you could include other factors, or not consider some in the list):
a. Economic factors
b. Political factors
c. Legal issues
d. The trade and investment environment
e. Foreign exchange issues
f. Financial factors
g. Cultural factors and challenges that it might pose
3) Once you consider the key factors, you will need to make a recommendation based on your findings as to whether the country is an attractive place to internationalise the product under consideration. You also need to discuss how you arrive at this conclusion