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Hoolie is a (fictional) big data company that profits from novel insights gained

Hoolie is a (fictional) big data company that profits from novel insights gained from users’ personal data. Suppose that Hoolie is (magically) able to ensure that all user data is completely anonymized.
Set out the best argument you can that Hoolie has a right to profit from these insights because it owns the anonymized data.* Then set out and evaluate the objection based on Floridi’s account of personal data which Sax raises for this argument (i.e., the objection in the ‘Divisibility of personal data’ section pp. 29-30 of his article).
* You should use either the finders-keepers picture Sax sets out (pp.27-29 of his article) or the Lockean picture from the written lectures. Technically you could make up your own argument, but why make the task harder / riskier than it needs to be?

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