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This is an individual assessment that requires students to demonstrate an understanding of key business analysis
frameworks by applying them to the selected company.
You are required to conduct a structured analysis of the chosen company’s external and internal business
environment using the following strategic tools:
PESTEL Analysis – to examine the macro-environmental factors affecting the company.
Porter’s Five Forces – to evaluate the competitiveness and structure of the industry in which the company
operates.
SWOT Analysis – to identify the company’s internal strengths and weaknesses, and external opportunities
and threats.
Your analysis should:
– Be well-structured and clearly presented.
– Demonstrate understanding of the analytical models.
– Include relevant examples and evidence to support your points.
– Be referenced appropriately using an academic referencing style (e.g., Harvard).

Struggling with where to start this assignment? Follow this guide to tackle your assignment easily!

Step-by-Step Writing Guide

Step 1: Choose a Company

Select a real, well-documented company (e.g., Tesla, Amazon, Unilever, Netflix, Zara) so you can easily access financial data, industry reports, and company strategy.

Step 2: Structure Your Report Clearly

Follow this suggested format:

1. Introduction

   • Brief overview of the company (industry, market position, mission)

   • Purpose of the report: to analyze its internal and external business environment

2. PESTEL Analysis

   • Political: Government stability, trade regulations, tax policies

   • Economic: Inflation, interest rates, GDP trends, consumer income

   • Sociocultural: Demographics, lifestyle trends, consumer behavior

   • Technological: Innovation, digital transformation, R&D trends

   • Environmental: Sustainability regulations, climate change

   • Legal: Labor laws, compliance requirements

   Tip: Use real data and industry news. For example, how are changing environmental laws affecting Tesla or how is inflation impacting retail?

3. Porter’s Five Forces

   • Threat of New Entrants

   • Bargaining Power of Suppliers

   • Bargaining Power of Buyers

   • Threat of Substitutes

   • Industry Rivalry

   Explain how competitive the industry is. Use examples—like how Netflix faces high rivalry from Disney+ and Amazon Prime.

4. SWOT Analysis

   • Strengths: What internal capabilities give the company an edge? (e.g., brand reputation, tech leadership)

   • Weaknesses: Where does the company fall short? (e.g., high costs, supply chain issues)

   • Opportunities: What external trends could benefit the company? (e.g., emerging markets, digitalization)

   • Threats: What external risks does it face? (e.g., new regulations, disruptive competitors)

Step 3: Use Real, Recent Evidence

Support each section with facts:

• Use company annual reports, news articles, industry databases, and analyst commentary.

• Cite every data point or direct insight using Harvard referencing style.

Step 4: Conclusion (Optional but Recommended)

Wrap up with a brief reflection on:

• What the analysis reveals about the company’s strategic position

• Which factors are most critical for its success in the near future

Step 5: Reference List

• Include a list of all sources used (properly formatted in Harvard style).

• Use academic or business sources—avoid blogs or informal opinions.

Useful Resources for Your Analysis

• PESTEL Analysis Explained (MindTools)

• Porter’s Five Forces Model (Harvard Business Review)

• SWOT Analysis Guide (Investopedia)

• Annual Reports from MarketWatch

• Harvard Referencing Guide – Cite This For Me

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