●Industry Analysis Paper
○Section 1 – Introduction (1 Page)
■The Fast Food Industry
●What causes market trends?
■Action on industry trends
■Possible sponsorship where trends apply
○Section 2 – Industry Trends (4 Pages)
■Many trends are out there, but only certain ones may apply to weinerschnitzel
○Faster Payment Methods (Apple Pay, Pre-Pay App, Self-Checkout)
○Faster line methods
●Venmo splitting costs
■Internet of sharing things
●Way of asset sharing
●What can Weinerschitzel create/modify that turns into an asset that can be shared?
■The Food/Final Product
●Limited time options
oLook for PDFs, Articles, Websites on 2018 fast-food market trends and possible future changes, any info we can find
oDon’t forget to take down URLs for research you find
Percentages and Things to support findings
Need an App
●Faster Payment Methods (Apple Pay, Pre-Pay App, Self-Checkout)
●Faster line methods
●Make healthy options more known/prominent
What Causes Market Trends
Social Media, App Usage, Reward Programs
Value Menus /Options
●4 for 4, 3 for 3
●Family meals discounts
●McRib, Nacho Fries, etc.
oWhat affects consumers?
Delivery Options (Uber Eats, GrubHub)
Fresh/Not frozen food
●Where the food comes from
Spicy/Hot/Bold Foods (Spicy skittles, Hot starburst)
Personalized items (Starbucks cups, etc)
Loyalty Program (Spend X amount of money, get free shirt, hat)
Relgion/Race culture foods
oCoporate social responsibility
Support the community / charities
How to help
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