●Industry Analysis Paper
○Section 1 – Introduction (1 Page)
■The Fast Food Industry
■Industry Trends
●What causes market trends?
■Action on industry trends
■Possible sponsorship where trends apply
○Section 2 – Industry Trends (4 Pages)
■Many trends are out there, but only certain ones may apply to weinerschnitzel
■Fast-Laning
●Fast-Casual Dining
○Faster Payment Methods (Apple Pay, Pre-Pay App, Self-Checkout)
○Faster line methods
■Double-Drive thru
■Kiosks
■Fair-Splitting
●Venmo splitting costs
■Internet of sharing things
●Way of asset sharing
●What can Weinerschitzel create/modify that turns into an asset that can be shared?
■The Food/Final Product
●Healthy/Vegan options
●Limited time options
●Value Meal/Option
■Delivery Options
●Industry Analysis
oLook for PDFs, Articles, Websites on 2018 fast-food market trends and possible future changes, any info we can find
oDon’t forget to take down URLs for research you find
●Topics
oStatistics
Percentages and Things to support findings
oMarket Trends
Need an App
Fast-Casual Dining
●Faster Payment Methods (Apple Pay, Pre-Pay App, Self-Checkout)
●Faster line methods
oDouble-Drive thru
oKiosks
Healthy/Vegan Options
●Make healthy options more known/prominent
What Causes Market Trends
●Other companies
●BlueApron, SuperMarkets,
Social Media, App Usage, Reward Programs
Value Menus /Options
●Options
●4 for 4, 3 for 3
●Family meals discounts
Breakfast?
Limited-Time Options
●McRib, Nacho Fries, etc.
oWhat affects consumers?
Prices
Drive-Thru?
Delivery Options (Uber Eats, GrubHub)
Fresh/Not frozen food
●Where the food comes from
Spicy/Hot/Bold Foods (Spicy skittles, Hot starburst)
Personalized items (Starbucks cups, etc)
Rewards Programs
Loyalty Program (Spend X amount of money, get free shirt, hat)
Mascots
Limited-Time Options
Bio-Degradable packaging
Relgion/Race culture foods
oCoporate social responsibility
Support the community / charities
How to help
Websites Used:
https://pos.toasttab.com/blog/fast-food-industry-t…
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