an assessment of a national, USA-headquartered company brand. Discuss the brand’s strengths and weaknesses using the branding factors you have learned in this course-to-date (class lectures and reading through Chapter 8). Recommend how you would improve the business’s product promotion and branding. This paper should be 7-10 pages (double-spaced). Please include a cover/title page and—as the last page–a research sources citations’ page. (Both of these pages do not count in the required page total.)
Please find the attached textbook for your resource in working on this paper.
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